What to check before booking
If you want illuminated initials or a word near the bar, decide whether they should identify the area or provide a photo spot beside it. Try the view from the room entrance and think about whether the wording can be read while people are being served.
Share the display dimensions with the bar provider before choosing the counter orientation. Ask them to mark the service space, menu positions, queue and stock access. Compare those with the proposed display position and agree how the suppliers will share the setup area.